Lucid could've made this site a cash cow, but "m-muh medical degree" and "muh time!" clearly kept him from doing this. There's literally no reason other than pity to actually buy coins for this site. Profile customisation/custom role icons/avatars are literally free lmfao. Even crappy forum websites like gaiaonline, reddit, and 4chan have a way to make money. I mean seriously, if reddit can sell leddit gold, how is it that epicmafia can't make an income? For those of you who are not familiar with the "benefits" (XDXDXDXDXXD) of reddit gold, visit:
https://www.reddit.com/gold/about Even an idiot would've invested money in the graphics for this website; hired someone from deviantart or something for a thousand dollars or so to make cards (i.e.,
http://i.gyazo.com/dd69586d5db2ce763e64c3015f264c0e.png) for each of the roles and sold them for EM coins; and updated the flash layout for the actual game. Actually I'm pretty sure Lucid was making good money before the adsense BS but he's too cautious to actually invest in this website (i.e., advertisement, mobile app) before finishing his residency.
There is no learning curve from Sandbox > Training > Competitive, and there never was. Everything being unlocked with the point system is hilarious. People don't step out of their comfort zones and you get people with 15k points all of which are earned from red heart training games who never play a single gold heart game, and you get people with 1500 points playing comp games who have no idea what they're doing. You can literally make a tiered lobby where say, the top 50 players during a round get access from Training to Bronze; the Top 50 players from a Bronze round gain access to Silver, etc.