I've got an idea that could help the site get some money through the tokens.
If I'm not wrong, at the moment, one can only BUY what the website sells for tokens, right? (coloured text, more chances to get a role, etc)
Well, you could allow players who don't want to use something they bought anymore, to SELL it. (for something less, maybe, but that it's up to you) to other users. Let's say I buy "more chances to get bomb". I get achievement, then I keep playing setup with bombs, but get bomb too much and bored of it. Then I can SELL that to somebody else who wants it, and I would receive, if they buy that, X tokens that I could use to buy something else on EM... This would make circulate more tokens on EM.
What do you think?